Иностранный язык.м тесты Синергия

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It couldn´t be said that cave paintings in some way represented the first forms of advertising.
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true
false


Management is a career. Leadership is a …
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habit
calling
place

… department combines research with strategic thinking.
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Production
Finance & Accounts
Account Planning

… placement is the promotion of branded goods and services within the context of a show or movie, rather than as an
explicit Advertisement.
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Online
Public
Product

Until recently broadcast advertising … (be) the most dominant way to reach a large number of consumers.
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has been

Cell Phone & Mobile Advertising … (spread) rapidly.
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Is spreading

The account planning department is often a mix of researchers and …
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creative Directors
advertising Managers
account Managers


… Advertisements are primarily designed to inform and educate rather than sell a product or service.
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Print
Broadcast Advertising
Public Service
Online

… is a relatively new form of Advertising, which uses different kinds of portable electronic devices with Internet
connectivity.
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Cell Phone & Mobile Advertising
Public Service Advertising
Online Advertising

One person actually … be the entire ad department.
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may
ought
must
can’t

Everyone within creative services reports to the …
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Creative Director
General Manager
Financial Director

The media buying department is usually steered by a …
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general Manager
media Director
financial Director


… ensures that work flows through the agency smoothly, preventing jams that may overwhelm creative teams and lead to
very long hours, missed deadlines and problematic client relationships.
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Traffic
Account Planning
Production


Many brands are returning to … marketing.
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customer acquisition
customer retention
tag-along


In small to mid-sized agencies, traffic is also a part of the … department.
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Creative
Account Planning
Production

… is a mass-market form of communication including television and radio.
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Guerrilla Advertising
Broadcast Advertising
Public Service Advertising


Guerrilla advertising usually … (invite) the consumer to participate or interact with the piece in some way.
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invites

A solid creative … is one of the main duties of account services.
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composition
brief
essay
project

Three years ago, you … (have) someone very focused on direct mail acquisition.
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had

The skeleton of major departments in any advertising agency is the same.
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true
false

… department is the engine of any advertising agency. It´s the lifeblood of the business, because this department is
responsible for the product.
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Account Planning
Production
Creative

The roles within the creative department are not numerous.
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false
true


Advertising has evolved into a vastly complex form of …
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organization
service
communication
evaluation

Advertising … (evolve) into a vastly complex form of communication.
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has evolved

Nowadays many brands … (concentrate) their efforts to target niche groups of prospective customers.
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concentrate

The driving force behind guerrilla advertising is a large budget.
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true
false

It is the function of the … department to procure the advertising time and/or space required for a successful advertising
campaign.
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Finance & Accounts
production
media buying...